A fun animation to teach viewers how to walk safely in icy conditions.
Purpose: The client needed to convey to patients and staff how to safely walk in icy conditions and avoid injury.
Key Objective: Engage the audience in a fun and effective way to walk like a penguin.
Target Audience: Staff and patients who are walking in winter conditions.
Desired Perception: Clear, Informative, Playful, Knowledgeable, Experience
Solution: I wanted to drive this project away from being cheesy example that I've seen before in other examples. The artwork I used was a vector-based still that was created by a co-worker that created it for the same campaign. I dissected it so all the elements so I could animate all the parts and give parallax and movement. What resulted was a fun and whimsical that holds viewers attention.
My Role: Concept Creation, Animator, and Editor.
Tools: Photoshop, Premiere Pro, AfterEffects