Purpose: The client needed to memorialize the life of Melvin R. Laird.
Key Objective: Create a video to be shown at Sec. Laird's memorial service.
Target Audience: Family, friends, and the general public.
Desired Perception: Honor, Gratitude, Strength, Patriotic, Formal
Solution: I began by reading large portions of his biography and learning who Melvin Laird was as a man, leader, and public servant. I then curated a large volume of pictures provided by his library.
My Role: Concept Creation, and Editor.