Purpose: The client wanted to create a orientation video to show new employees the environment they will be working in. To show that it may be difficult at times but they can have a positive impact on coworkers and patients.
Key Objective: Demonstrate the importance of the work employees do.
Target Audience: All staff and providers.
Desired Perception: Expertise, Relatable, Understanding, Empowering, Trustworthy
Solution: The concept was to show employees "It's Game Time" and made it relatable by creating a parallel with a baseball game.
My Role: Director of Photography