Heart health is important, but many people do not understand the risks involved achieving and maintaining good heart health. Heart2Heart Kid talks about the risks of heart disease and how to avoid it.
This series was created to help viewers make better decisions in choices and help them find a primary care doctor who can help them stay healthy.
Purpose: The client needed to convey to patients that their lifestyle is made up of important decisions.
Key Objective: Engage the audience without guilt, and get them to change their habits.
Target Audience: Adults who have at risk lifestyles with their diet and lifestyle.
Desired Perception: Clear, Informative, Relatable, Playful, Knowledgeable
Solution: I created up with the concept of Heart2Heart Kid based on a Kid President type character. Heart2Heart Kid is fun, engaging, and non-threatening. He uses his charm and humor to deliver an important message.
My Role: Concept Creation, Producer, Director of Photography, and Editor.