Our bodies rely on us for nourishment, yet we make some questionable food choices. What foods make the cut, and what’s better left on the shelf? This series was created to help viewers make better decisions in food choices and help them find a primary care doctor who can help them stay healthy.
Purpose: The client needed to convey to patients that their lifestyle is made up of important decisions.
Key Objective: Engage the audience without guilt, and get them to change their habits.
Target Audience: Adults who have at risk lifestyles with their diet and lifestyle.
Desired Perception: Clear, Informative, Relatable, Playful, Knowledgeable
Solution: I created up with the concept of Heart2Heart Kid based on a Kid President type character. Heart2Heart Kid is fun, engaging, and non-threatening. He uses his charm and humor to deliver an important message.
My Role: Concept Creation, Producer, Director of Photography, and Editor.