Purpose: The client asked for a "How to" video of Christmas cookies in stylized look.
Key Objective: Keep the audience engaged with an actual recipe and showing all the steps involved. The client specializes in retail and it was important to have an engaging video that went outside of the products it sell.
Target Audience: Followers of Maurices online and social media
Desired Perception: Clear, Informative, Relatable, Playful
Solution: To create a video that viewers relate to and a brand they relate to by creating a fun and playful recipe of buffalo plaid mitten cookies.
My Role: Director of Photography, Cinematography, Gaffer, and Editor.
Tools: Canon and Sony cameras, Adobe Premiere Pro